CONVERGENCE: Golden Pin unveils spectacular key visual for 2017 Grand Ceremony
 
Nov 18, 2017
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TAIPEI --( ASIA TODAY )-- This December 7th, the world’s most prestigious huaren design event, and the biggest moment of the year for Taiwan’s design industry, the Golden Pin Design Award 2017 Grand Ceremony takes place in Taipei. You can watch the whole event, live streaming on the Golden Pin Facebook page from 6.30pm (GMT+8).

Golden Pin Design Award Group is proud to announce, Taiwan’s leading motion design company — Bito Studio creates the key visual and video for the 2017 Grand Ceremony. Unveiled today, “Hui” (Convergence) is the concept behind Bito’s spectacular key visual of the event, placing Taiwan at the convergence between East and West. An abstract sense of ebb and flow in the image represents the liquid nature of creativity and design.

The Director of Bito, Keng-Ming Liu relates the East to water in the “Hui” (Convergence) key visual. Abstract lines in the image depict the convergence of many turbulent rivers at one point. The rivers represent streams of design coming from all over Asia, and converging at the center in Taiwan. Liu sees Taiwan’s Golden Pin Design Award as a stage for Asian designers to showcase their talent, from East to West.

Bito’s video for the 2016 Golden Pin Design Award won the ADC Design Award. Bito Studio also created the action-packed promotional video for Taipei Universiade 2017, which is critically acclaimed for its massive impact on public opinion in Taiwan, during the run up to the international university sports competition.

It took Bito six months to perfect the whole experience of the 2017 Grand Ceremony. As opposed to most ceremonial events where you passively watch presentations on stage, Liu says interaction is key to his vision. An interactive installation will greet the Best Design winners onto the stage as they receive their awards.

Tune-in this December 7th for the Golden Pin Design Award 2017 Grand Ceremony, live streaming on the Golden Pin Facebook page from 6.30pm (GMT+8).

During the halftime break, Taiwanese digital media group Tripper showcases a live 3D projection mapping performance. The group is renowned for its live shows on behalf of major fashion labels, such as Gucci, Nike, and Adidas, plus automotive brands, VW, Ford, Mitsubishi, and Volvo.

Taiwanese television celebrity, Mickey Huang (黃子佼) returns to host the event for a second year. He also hosted the Golden Bell Awards, Golden Melody Awards, Golden Horse Awards, and KKBOX Digital Music Awards. Huang is a dedicated follower of design, having hosted a BLTV television show about design.

About the Golden Pin Design Award Group

The annual Golden Pin Design Award is the longest-running international design award that celebrates products or projects expressly created for and within huaren (Chinese-speaking) communities, offering entrants an unprecedented opportunity to prove their prowess in the world’s largest market.

The Golden Pin Award Group is comprised of two international awards — the Golden Pin Design Award, the Golden Pin Concept Design Award — and the Young Pin Design Award for students in Taiwan. The Golden Pin Design Award Group is executed by the Taiwan Design Center and organized by the Industrial Development Bureau, Ministry of Economic Affairs. The Ministry of Economic Affairs acts in an advisory capacity.

For more insight into what it means to design for huaren communities, visit:http://designperspectives.org/

International Media Enquiries
Daniel Cunningham
International Project & PR Marketing Manager, DDG
daniel.cunningham@ddg.com.tw
+886 2 23117007 x 402

Award Enquiries
Janice Cheng
Golden Pin Design Award Team
janice_cheng@tdc.org.tw
+886 2 2745 8199 x 335

Award Enquiries
Ruby Chou
Golden Pin Concept Design Award Team
gpconcept@tdc.org.tw
+886 2 2745 8199 x 336

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